SOCIAL MEDIA

SOCIAL MEDIA

SOME BENEFITS OF SOCIAL MEDIA YOU NEED TO KNOW.

Facebook remains the most used social platform worldwide. In order to reach almost every demographic, Facebook is a required component of a social marketing strategy.

  • 67% of monthly users are active daily
  • Around 88% of businesses use Facebook for customer interaction and support.
  • Facebook is 2nd-most-used global app based on total usage time
  • Facebook is the third-most-visited website in the world
  • About 15% of Facebook Feed content is recommended by AI from non-followed accounts.
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    Instagram can be a powerful tool for businesses, offering a range of benefits to help them connect with their audience, build brand awareness, and drive engagement.

    • 73% of marketers consider Instagram the most important platform for influencer marketing.
    • Instagram posts with at least one hashtag have, on average, 12.6% more engagement.
    • Over 25 million businesses have Instagram accounts.
    • Instagram’s global user base provides businesses with an opportunity to reach audiences worldwide, making it an effective tool for international marketing.
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      LinkedIn offers advertising solutions that allow businesses to target specific professional demographics. This is particularly valuable for reaching decision-makers and professionals in specific industries.

      • 94% of B2B marketers use LinkedIn for content distribution channel
      • 55% of B2B marketers cite LinkedIn as the most important platform for generating content and engaging with audiences.
      • It is the most trusted social platform for professionally relevant content, with a 27% higher engagement rate than other platforms.
      • LinkedIn is responsible for 80% of B2B leads from social media.
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        Google My Business is a crucial tool for fostering trust, engaging with your audience, and ultimately driving foot traffic or online conversions.

        • It allows businesses to appear in local search results and Google Maps, increasing visibility to local potential customers.
        • Instagram posts with at least one hashtag have, on average, 12.6% more engagement.
        • Over 25 million businesses have Instagram accounts.
        • It’s global user base provides businesses with an opportunity to reach audiences worldwide, making it an effective tool for international marketing.
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            OUR PROCESS.

            STEP 1

            AUDIT EXISTING ONLINE PRESENCE

            We gather essential information and determine your business objectives. We then identify strengths, weaknesses, opportunities and potential areas for improvement.

            COMPETITOR ANALYSIS AND GOAL SETTING

            We conduct a thorough analysis of your competitors and define SMART goals according to your business needs.

            STEP 2

            STEP 3

            TARGET AUDIENCE IDENTIFICATION & CONTENT STRATEGY DEVELOPMENT

            Define your target audience and craft a content strategy aligned with your goals and the preferences of your target audience.

            PLATFORM SELECTION AND IMPLEMENTATION OF SOCIAL MEDIA TOOLS

            Identify the appropriate platforms and set up/optimize social media profiles. Integrate relevant tools and analytics platforms to monitor performance and track key metrics.

            STEP 4

            STEP 5

            CONTENT CALENDAR CREATION & ENGAGEMENT AND COMMUNITY BUILDING

            Develop a content calendar outlining the publishing schedule and content themes for each platform, then establish a plan for engaging with the audience.

            PAID ADVERTISING STRATEGY AND REPORTING

            If budget allows, develop a paid avdertising strategy and implement regular reporting mechanisms to track the performance and ROI.

            STEP 6

            LET'S GET YOU ONLINE.

            In today’s competitive digital landscape, social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive growth. However, managing social media effectively can be a daunting task, consuming valuable time and resources. That’s where our expert social media management services come in. We take the burden off your shoulders, crafting a comprehensive strategy tailored to your specific goals. We’ll create engaging content, manage your social media presence, and analyze your results, ensuring you reap the full benefits of social media. Don’t let your social media efforts fall by the wayside. Partner with us today and unlock the power of social media to elevate your business.

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